Privacy Policy

1) Scope

This Privacy Policy (“Policy”) describes how Immediate Fire Protection, Inc. (“we,” “us,” or “our”) handles personal information when you use immediatefire.com, create an account, make a purchase, contact support, or participate in our SMS/text messaging program (including automated texts). By using our services, you agree to this Policy and our Terms of Service.

This Policy applies to information collected online (website, apps) and offline (events, support, SMS). It does not cover third-party sites or services we do not control.

2) What Personal Information We Collect

A. Information You Provide

• Contact & identifiers: name, email address, phone number, mailing address, company, role.
• Account details: username, passwords (stored in hashed form), preferences.
• Orders & billing: shipping info and order history; payment card data is processed by our payment processor and not stored by us (except limited tokens/last 4 digits where needed).
• Communications: messages you send us (email, chat, forms), survey responses, product reviews.
• SMS program details: your phone number, opt-in/opt-out status and timestamps, message preferences, keywords you text us (e.g., START/STOP/HELP), and your replies.

B. Information Collected Automatically

• Device & usage data: IP address, device type, browser, operating system, referring/exit pages, clickstream, approximate location (derived from IP), pages viewed, links clicked, session duration.
• Cookies & similar tech: cookies, pixels, tags, SDKs for analytics, personalization, and advertising (see Cookies & Tracking).
• SMS delivery & engagement data: delivery receipts, message open/click metrics, error codes, carrier and handset metadata provided by our messaging providers.

C. Information From Third Parties

• Service providers: payment processors, analytics partners, messaging platforms, customer support tools.
• Marketing & lead partners: where permitted by law and your choices.
• Public sources: information available from public databases or social media (consistent with your settings).

3) How We Use Personal Information

• Provide & improve services: operate the site, process orders, deliver products/services, maintain accounts, troubleshoot issues, improve functionality and user experience.
• Communicate with you: send transactional emails/SMS (e.g., order updates, account alerts), respond to requests, and provide customer support.
• SMS/text messaging program: send marketing and/or informational texts according to your preferences and consent, measure performance, and maintain required opt-in/opt-out records.
• Personalize content & offers: remember settings, tailor content, and recommend products.
• Analytics & security: monitor usage, debug, prevent fraud/abuse, and ensure system security and integrity.
• Legal & compliance: comply with applicable laws, carrier rules, and enforce our terms.
• With your consent: for any other purpose you authorize at the time of collection.

4) Our SMS/Text Messaging Program

We may offer an SMS program for marketing and/or informational messages (e.g., order updates, appointment reminders, cart reminders, promotions). Participation is voluntary and subject to this Policy and any program-specific terms presented at sign-up.

Opt-In & Consent

• You will only receive marketing texts if you affirmatively opt in (e.g., checking a box on a form or texting a keyword).
• Where required, consent is not a condition of purchase.
• We maintain time-stamped records of your consent and preferences.

Opt-Out & Help

• Text STOP to cancel at any time. After you send STOP, we may send a one-time confirmation text.
• Text HELP for help. You can also contact us at info@immediatefire.com or (323)448-8469.
• Message frequency varies. Message and data rates may apply.
• Carriers are not liable for delayed or undelivered messages.

What We Collect for SMS

Your mobile number, opt-in/opt-out status and timestamps, message logs and delivery status, keyword responses, and basic device/carrier metadata from our providers.

How We Use SMS Data

To operate the SMS program, send messages, measure performance (e.g., delivery, clicks), and maintain compliance records.

Sharing for SMS

• We share SMS data only with service providers (e.g., messaging platforms and mobile carriers) that process it on our behalf to deliver the program.
• SMS consent is not shared with third parties or affiliates.
• We do not sell your SMS opt-in status, consent records, or mobile number for third-party marketing.

5) How We Share Personal Information

We do not sell your personal information. We may share the categories of information listed above as follows:

• Service providers/Processors: companies that help us run our business (hosting, payment processing, messaging/SMS delivery, analytics, customer support, email, security). They may use your data only to perform services for us and must protect it.
• Affiliates: within our corporate group only where necessary to provide the services described here. SMS consent is not shared with affiliates.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets (the successor will be required to honor this Policy).
• Legal/Compliance: to comply with law, legal process, or lawful requests; to protect rights, safety, or our users; or to detect, prevent, or address fraud/security.
• Aggregated or de-identified data: information that cannot reasonably identify you may be shared for research, analysis, or marketing.

California/CPRA disclosure (configure for your business): We do not “sell” or “share” personal information as those terms are defined by California law for cross-context behavioral advertising. If this changes, we will update this Policy and provide a “Do Not Sell or Share My Personal Information” mechanism.

6) Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to operate our site, remember preferences, analyze traffic, and measure marketing performance. You can adjust cookie settings in your browser and (if provided) via our Cookie Preferences tool. Some features may not function properly without certain cookies. For interest-based advertising, you can also visit industry opt-out pages such as YourAdChoices or the Network Advertising Initiative (where available).

7) Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Records of SMS consent and opt-out may be retained as required by applicable law and carrier rules.

8) Security

We implement appropriate technical and organizational measures to protect personal information (e.g., encryption in transit, access controls, monitoring). No method of transmission or storage is 100% secure; if you believe your account or information has been compromised, contact us immediately at info@immediatefire.com.

9) International Data Transfers

If you access our services from outside the United States, your information may be processed in countries that may have different data protection laws than your jurisdiction. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for cross-border transfers.

10) Your Privacy Rights & Choices

• Depending on your location, you may have rights to access, correct, delete, object to or restrict processing, withdraw consent, or receive a copy of your information in a portable format.
• Marketing communications: Unsubscribe from emails via the link in the message. For SMS, text STOP at any time.
• Cookies/Ads: Adjust browser settings and (if available) our Cookie Preferences.
• Requests: Submit a request at info@immediatefire.com. We will verify your identity before responding.
• California residents: You may have additional rights under the CCPA/CPRA, including rights to know, correct, delete, and limit use of sensitive personal information. You may designate an authorized agent to make requests on your behalf.
• EEA/UK residents: Our legal bases include consent (e.g., for marketing/SMS), contract performance, legal obligations, and our legitimate interests (e.g., to secure and improve services). You may lodge a complaint with your local supervisory authority.

Do Not Track: Our site currently does not respond to browser “Do Not Track” signals.

11) Children’s Privacy

Our services are not directed to children under 13 (or as defined by local law), and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact info@immediatefire.com and we will take appropriate steps.

12) Third-Party Links & Services

Our site may link to third-party websites or services. Their privacy practices are governed by their own policies, not this one. Please review those policies before providing personal information.

13) Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective date” at the top indicates when the latest changes took effect. If changes materially affect your rights, we will provide additional notice (e.g., by email, SMS, or a prominent site notice).

14) How to Contact Us